Are you starting, managing, or trying to grow your business? Access information on 94 million U.S. Businesses and 300 million U.S. residents for your business or consumer research with Reference Solutions, formerly known as Reference USA. Reference Solutions contains 10 unique searchable databases: 7 business databases and 4 consumer databases. In today’s blog we’re going to discuss the Consumer Lifestyle Database.
Whether you’re trying to identify target markets, study the demographics of a community, research consumer demand or study potential customers based on hobbies and interests; Reference Solutions Consumer Lifestyle database has it all. Compiled from thousands of sources and updated every month to ensure accuracy – this database is a small businessperson’s dream.
Quick Facts
- 300 million consumers
- 100s of sources, from more than 4,300 phone directories, voter registration data, tax assessments, real estate deed information, utility connects and so on.
- Over 100 lifestyle selections
- Individual-level transactional data
This database allows users to search more than 300 million individuals. It is in this module you can search by lifestyles, the real purchasing behaviors of these individuals.
Searching the database
Consumer information is searchable by individuals:
Or you can search for groups of individuals choosing from hundreds of different criteria broken into several main characteristics:
Lifestyles
Lifestyles selections are real purchasing behaviors of the individuals over a 2-year period. There are more than 100 unique lifestyles selections broken into several main characteristics:
Results
Once you search is completed you can view your results in several ways.
List View:
Heat Map:
You can view a macro density map of the information or a micro view at the household level.
Summary
Create charts, matrixes or tables based on a wide variety of criteria to learn about the demographics of a search sample.
Detailed Record
You can also see detailed information on individual consumers in each area.
Resident Information
An important thing to note, is that phone numbers have not been compared to the Do-Not-Call and should not be used for solicitation without confirming that they are not on this list.
Neighborhood Information
Lifestyle Interests
Consumer Snapshot
Exporting Information and Saved Searches
You can export information by downloading, emailing, or printing records. You can choose various formats, and levels of detail to export. You can also download or print charts, graphs, and tables, which are fully cited in both MLA and APA styles. You can create personalized accounts and save your search criteria. You can access your searches on the homepage, after logging in with your private username and password.
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